Pet health tracking

Overview

Furtrieve is an Indianapolis-based technology-driven company that markets a wearable device that supports pet location tracking. The primary objective of the current project is to design a mobile application that can be used to allow dog owners to monitor and manage their dog’s health.

My Role

UX Research
Persona, Competitive Analysis, Affinity mapping, Journey Map
Information Architecture,
Wireframes, Prototype

Duration

Four months

The Solution

An IoT based furtrieve health-monitoring system that tracks dogs health and behavior using the furtrieve device that is attached to the dog's collar. Apart from this, the application has 3 important features that gives access to dogs diet and diet related potential allergies and gives recommendations t those.

The application also allows the owners to track Vet appointments and medicines and supplements given, set reminders to give medicines and supplements and keep a track for future use. This again helps track potential allergies or behavioral changes and gives recommendations and tips to overcome those. The heath co-relation feature helps understand the health and behavior issues via visual representations in detail.

dog health, furtrieve, dog health care, dog app

Research

Furtrieve is a Revolutionary Approach to Pet Tracking. Find comfort in always being able to track your furry friend with the Furtrieve pet tracker and mobile app. For the research phase of our project, we conducted desk research, semi-structural interviews, contextual interviews, competetive analysis, and surveys. Due to the pandemic, the interviews were conducted via zoom calls. We conducted about 20 semi-structual interviews and 2 contextual inquiries. Our focus was to collect both qualitative and quantitative data. The online survey was created in qualtrics and we collected 187 survey responses overall.

dog health, furtrieve, dog health care, dog app, competitive analysis

So who are our target users?

Current dog owners with atleast 6 months of dog care experience.

dog health, furtrieve, dog health care, dog app, user persona

We collected all the data from our research and grouped the data in to different categories. Organizing the data into different categories using sticky notes on the miro board opened up many pain-points that the dog owners have. This data helped us coming up with features during the brain-storming process.

dog health, furtrieve, dog health care, dog app, affinity

Key Findings

60% of the dog owners surveyed had a veterinarian visit that was not needed because they could have handled the issue at home with minor guidance.

For 131 dog owners surveyed, the mean level of knowledge on recognizing and treating their dog's allergies was 5.6 on a scale of 10.

75 of the owners did not know if their dog has allergies.

Twelve dog owners interviewed reported that they have difficulty detecting health issues in their dog.

Fifteen dog owners interviewed stated that it is difficult to distinguish if their dog has a health emergency.

Major Features

The application has 3 important features that gives access to dogs diet and diet related potential allergies and gives recommendations to treat those.

Health Co-relation

This feature allows the dog owners view visual representation of health and behavioral data tracked by the furtrieve device. It provides a detailed view of both health and behavioral data with tips and recommendations to potential allergies.

Food

The food feature allows the dog owners to scan the barcode on food packages and allows them to view a detailed list of ingredients along with information on potential allergies or side effects that the food can cause.

Medical Records

The medical records feature allows the dog owners to access medical records, Vet appointments and medication history. It also allows the users to set daily reminders and duration for the prescribed medication.

Journey Map

We created 2 journey maps using the features and tried creating a scenario to help understand the client of the importance of the concept for the users. Both the journey maps included the owners emotional journey, their pain-points and the actions taken by the dog owners.

Information Architecture

We came up with the information architecture with all the features included to understand the structural design of the concept and including all the possible aspects into the architecture. Before jumping into wireframes and use cases, we wanted to understand the flow of the architecture.

User Flow

To understand the flow of the application and each feature, we came up with user flows for each feature. This helped us in understanding the flow of the application and reduced the number of possible iterations.

Wireframing

We created the low-fidelity wireframes using the miro board. After using we conducted pilot testing made a few changes in the high-fidelity mockups.

dog health, furtrieve, dog health care, dog app, wireframe

Prototype

The final high-fidelity mockups were created in inVision. The MVP consists of the following important features.

The Home screen provides a dashboard that allows users to see a summary of the health and behavioral data that the application tracks.
The Medical Record screen provides access to medical records, appointments and medication history of the dog. This feature also allows the dog owners to set reminders for medications and supplements given to
The Health Correlation screen provides a chart that can show the pattern of four health-related factors, with summaries of other health-related information below the chart. This “Scratching” screen provides an example of details about a health issue that can be displayed. The app also provides recommendations for options to address the issue.
Users can scan the barcode on food packages to see a detailed list of ingredients along with information about potential allergies or other side effects.
The profile screen provides a quick view of health-related information about the dog.