Simplifying the dashboard for laundromat cleaners

Overview
Rumby connects its users to nearby laundromats/cleaners and lets them place online laundry orders. In simple words, Rumby is Doordash for laundry.

Let's discuss how I discovered the pain points of the cleaners (a non-tech-savvy target audience) and redesigned the cleaner dashboard that eventually helped the cleaners use the dashboard with ease and helped us retain customers.

Team

1 Product manager
1 Product Designer
4 Engineers

Duration

Three months

The Problem?

With more orders, we started seeing many customer complaints. They were complaining about not getting to see order updates.

Engineers found out that the order pipeline was broken because the laundromat cleaners were not using the Rumby Dashboard to update the order status.

While trying to find out why the laundromat cleaners were not using the dashboard, I discovered multiple pain-points.

Customer complaints

No visibility

Losing trust

Low customer retention

Optimizing the experience

The table and columns were decided on the basis of priority and task that the cleaners have to perform on the dashboard. Once a customer has placed the order, you can see the order on the active orders table and the status "order placed" on the status column. The cleaners are supposed to perform the actions on the action column. They start with "start order" action, where they will first confirm the number of items and the order. After which the cleaner will enter the service fee by clicking on "collect payment". (The payment structure is similar to that of instacart, we charge a $45 hold on the customers card and the actual transaction happens after the order is complete and items are delivered.) After collecting the payment, the cleaners will start cleaning the laundry items and the last step is to mark the order complete and initiate delivery.

Filtering

Filtering is complicated and to make it usable for the cleaners, I decided to provide

a clean and accessible UI with no to minimum learning curve.

With that, I wanted to make it faster to find orders and complete their tasks.

And provide a motivating factor to use the dashboard.

Cleaner dashboard, Rumby cleaner, Rumby online laundry, Rumby user flow, online laundry, veeny bhatt

Search functionality and motivation matrix

To reduce the complexity of the search feature and to help cleaners find customer specific orders. I decided to keep the search functionality only on 3 columns: Order number, route id and customer name. To motivate the cleaners to keep using the dashboard, I decided to keep the total revenue earned and no. of active orders at the top of the dashboard.

Curious to dive deeper into this case study?

What you've seen so far is just a glimpse. I've documented the entire process, from identifying key challenges to implementing innovative solutions. If you're interested in exploring further, feel free to connect with me via email or LinkedIn. I will be happy to set up some time for us to chat. Looking forward to connecting!

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